Uses of Social Media in Job Searching|Social Media Presence and Employment
The following are
some ways in which you can use social media to improve your job search.
Promote Yourself
The majority of open
job opportunities go unadvertised. Social media is also used by 82% of
organizations to locate and recruit candidates who aren't currently looking for
employment.
In other words,
employers already know what kind of candidates they want to hire before a
position becomes available. Depending on how long it takes to advertise job
openings, you might wait forever.
It's good to know
that social media allows you to advertise yourself and attract employers'
attention even before they start searching for talent.
Managing your brand
and positioning yourself as an industry expert can be accomplished by posting
quality content about your industry. After connecting with the companies you
want to work for, you will already be on their radar, and once they decide to
hire someone, you will already be on their mind.
You can also stand
out from other candidates using social media. LinkedIn in particular is very
popular among employers. More than 93% of organizations rely on LinkedIn to
find and recruit new talent, according to a recent Job cast study.
On the other hand,
only 36% of job seekers have a LinkedIn profile, and only 14% are active on social media platforms. The platform gives you an edge over a large portion of other job
seekers by keeping your profile active.
Find a job
It is also possible
to find information about job openings on social media. An Aberdeen Group study
found that 73% of millennials found their last job via social media.
What are the
benefits of using social media to find a job?
The majority of job
openings are not advertised, as I mentioned above. Information about these
vacancies is spread through word of mouth. Nowadays people spread information
through social media.
You can find job
openings through your social media friends by sharing information about open
positions in their organizations, just like friends do when they meet in
person. Additionally, if you let your friends know that you are looking for a
job, they can recommend you for an open position in their organization.
Using social media
to find jobs is not limited to unadvertised positions. A company's social media
profiles are one of the places that they use to post job openings, even when
they choose to advertise them.
By following
companies that you are interested in working for and joining groups related to
your industry, you will be the first to know about job openings.
Using social media
provides you with a central location to keep track of job openings instead of
having to visit job boards and company websites constantly hoping companies you
are interested in have posted vacancies.
Employers Want More than What's On Your Resume
Today,
recruiters check your social media profiles as part of the recruitment process.
Through this process, they will learn more about you and gain insights about
you that they will not be able to derive from your CV.
As well
as your qualifications, they are looking at your character, your personality,
your passion for the profession, your soft skills, and whether you will fit
into the company culture.
Because
of this, they don't limit themselves to LinkedIn, since they already know that
you're bound to conduct yourself professionally on the platform. Rather, they
look at your profiles on social media platforms, such as Facebook and Twitter.
It is
possible to manage your reputation and appear as a great candidate by the kind
of content you share on these profiles, how you communicate, and how you show
your attitude.
Make sure you’re Up-To-Date
By using social media, you can network and stay up-to-date on the latest happenings and trends in your industry. By increasing your knowledge and skills within your industry, you increase your chances of getting hired once you are invited to an interview.
You
should follow and connect with industry experts and thought leaders, as well as
join relevant groups and forums to stay current.
You can
learn a lot about your industry from the posts shared by the experts and those
within the groups and forums.
By
following and connecting with thought leaders, you can also network with them.
You never know, you might find your next job through them.
As well,
participation in industry groups and forums and having connections with
industry thought leaders will show prospective employers that you are
passionate and enthusiastic about your work.
See what companies have to offer
By using
social media, you can not only learn about job opportunities but also get to
know the companies you want to work for.
Through
the company's social media profiles, you can learn about their values, their
corporate culture, their activities and business models, their strategic plans,
how they treat their employees and clients, and what clients think of these
companies.
Get in
touch with current and former employees to find out what it is like to work for
these companies.
You can
manage your reputation and present yourself as a great candidate by the kind of
content you post and share on these profiles, how you communicate, and the
attitude you display.
Make sure you stay up to date on your industry
By using
social media, you can network and stay up-to-date on the latest happenings and
trends in your industry.
By
increasing your knowledge and skills within your industry, you increase your
chances of getting hired once you are invited to an interview.
In order
to stay current with your industry, you should follow and connect with experts
and thought leaders, as well as join relevant groups and forums.
The
posts shared by the experts and within the groups and forums can provide you
with a great deal of information about your industry and what you need to move
forward in your career.
You can
also network with experts and thought leaders by following and connecting with
them. You never know, you might find your next job through them.
Being a
member of industry-related groups and forums, and having industry thought
leaders as contacts, shows prospective employers that you are passionate about
your job.
Learn More About Companies
By using
social media, you can not only learn about job opportunities but also get to
know the companies you want to work for.
Through
social media profiles, you can learn about the companies' values, corporate
culture, activities, and business models, as well as their strategies, how they
treat their employees and clients, and what their clients say about them.
Additionally,
you can contact current or former employees to see what it is like working for
these companies.
It will
help you determine if these companies are a good fit for you and if they can
assist you with your goals.
Moreover,
this information will help you impress an employer once you are invited for an
interview.
It will
help you determine if these companies are a good fit for you and if they can
assist you with your goals.
Furthermore, this information will assist you in impressing an employer when you get invited for a job interview.
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