How Many Types of Affiliate Marketing?
Affiliates are always a bit mysterious -- you never know if the person has ever used the
product, or if they are simply promoting it for the money. These scenarios still exist today.
Affiliate marketers were divided into three distinct groups in 2009 by renowned affiliate
marketer Pat Flynn. Understanding these types of affiliate marketing will show you how to
make money in this field regardless of your moral compass.
Unattached Affiliate Marketing
The first type of affiliate marketing is referred to as "Unattached," which means that you don't
have any authority in the niche of the product you're promoting.
Your relationship with the customer is completely detached. With pay-per-click advertising,
you are hoping people will click your affiliate link, buy the product, and you will earn a
commission.
An attractive aspect of unattached affiliate marketing is that there's no legwork involved.
Reputation and trust with a target audience are essential to affiliate marketing businesses. It
is advisable for those who don't have the time or desire to build those relationships to use this
type of marketing instead.
Elise Dopson, the founder of Sprocker Lovers, explains that unattached affiliate marketing
isn't for people who just want to make money. “Our focus for Sprocker Lovers is to build a
community and provide free education about a particular niche, in our case the sprocket
spaniel dog breed, and then to sell afterward."
Related Affiliate Marketing
Affiliate marketing related to your niche is when you promote products and services that you
don't use but are related to your niche. In this case, affiliates have an audience via YouTube,
TikTok, blogging, or any other channel.
The fact that they have influence makes them a trusted source for recommending products
even if they haven't tried the products.
If you choose related affiliate marketing, do you want to promote something you haven't tried?
A product or service could be the most disastrous ever and you would never know. All it takes
is one bad recommendation to lose your audience's trust.
It's difficult to build a sustainable affiliate marketing business without trust and
transparency.
Involved Affiliate Marketing
Using involved affiliate marketing means promoting only products and services you've used
and truly believe in. According to Elise, the future of affiliate marketing lies in involved
marketing.
Trust and authenticity are the keys to your audience's and business' success.
Using this type of marketing, you use your influence to promote products and services that
your followers may actually need, rather than paying for clicks on banner ads. To build a
sustainable business, you need to build credibility with your audience over time.
Additionally, advertising becomes easier, according to Elise. "You don't have to hide behind
expensive PPC ads and hope you'll get clicks and sales.". A natural Instagram Story or blog
post about your experience with a product can do wonders." Elise prefers this approach
because it's authentic and is "the only way to become a trusted source."
You can only be a trustworthy source by having an involved affiliate marketing
program.
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