Definition and History of Content Marketing
who is always thinking ahead, you know there must be a better way to do marketing.
Enter content marketing.
In content marketing, marketers focus on developing and distributing valuable, relevant, and consistent content in order to attract and retain a clearly-defined audience and ultimately to drive profitable customer action.
A content marketing strategy involves article writing, video creation, podcasts, and other media forms to attract, engage, and retain customers. Using this approach, you can establish expertise, promote brand awareness, and keep your business top of mind when customers are considering buying from you.
By providing real, relevant, and useful content to your prospects and customers, you are helping them solve their issues instead of pitching your products or services.
Marketing should be focused on providing useful content
The goal of content marketing is to create and distribute valuable, relevant, and consistent content for audiences to attract and retain - and ultimately, to drive profitable customer action.
My opinion is that their definition is solid. However, there could be some more clarity added.
A content marketing strategy focuses on building a strong relationship with your target audience by providing them with high-quality content that is relevant to them on a consistent basis.
At some point, when a customer makes a purchase decision, they already have your loyalty. When it comes time to purchase your product, they will prefer it to the options offered by competitors.
Content marketing shows that you care about your customers as opposed to one-time advertising.
In today's world, people want to feel that you care for them more than ever. Attention is our most valuable resource in a world that is louder and noisier than ever before.
Let's look at some of the different types of content marketing.
History of Content Marketing
What age would you estimate content marketing to be?
The first time someone asked me that question a few years ago, I thought it had been around for maybe 50, 70, or maybe even 90 years.
It turned out to be wrong. That was a mistake.
Ben Franklin has just released the first version of his Poor Richard's Almanack, which was first published in 1732.
What motivated him to do that?
Do you think he did it for fun because he enjoyed writing and expressing himself?
Nope, that wasn't it.
As an advertising strategy, he wanted to market the printing business he was starting. In that case, he figured the best way to do this was to print his own Almanac and possibly encourage others to do the same.
This happened almost 300 years ago.
The concept of content marketing didn't originate with Benjamin Franklin in the 1700s, did you? There's a possibility that you are more perceptive than I was a few years ago, so you guessed it right away.
Most of you probably did not.
This is because content marketing feels like a modern development.
Although the term is fairly new, the practice is not.
In recent years, businesses and individuals alike have tried to attract attention by creating free or cheap content.
In 1895, the tractor manufacturer John Deere did something similar to Franklin, producing a lifestyle magazine for farmers entitled "The Furrow."
In the bottom left-hand corner, you can see that the magazine was complimentary.
There is a chance that John Deere did this as an act of kindness. Perhaps they wanted to help people and did not realize how this publication would affect their revenue
.
This was probably not the case, however.
This was done by John Deere because they understood the basis of marketing: what goes around, comes around.
Simply put, if you provide your target market with free and helpful content, they will engage with you, share your message, and probably even buy from you.
This was also recognized by Jello-O when it was launching its marketing strategy. Although the methods for creating great content have changed over the years, the formula for creating it has remained largely the same.
To make people buy your product, use the same formula
1. Paint should be pushed into a person's point.
2. Agitate the pain.
3. Find a solution to their problem.
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