What is On-Page SEO? Why is it important

The use of on-page SEO is one of the most important ways to rank higher in a search engine's organic results and run successful SEO campaigns.

Optimizing a site for both search engines and users is the core of all SEO processes. If your site isn't optimized for both, you'll have a reduced chance of getting traffic from search engines.

Learn everything you need to know about on-page SEO in this post. Each time you publish a new article, follow these tips to improve your search engine rankings.

• What is On-Page SEO?

• On-Page SEO Techniques

• On-Page SEO Checklist

• Is On-Page SEO More Important Than Off-Page SEO?

What is On-Page SEO?

On-page SEO (also called on-site SEO) refers to the process of optimizing a webpage's content for search engines. 

Ultimately, on-page SEO aims to help search engine crawlers understand the meaning and context of your pages by speaking their language.

What is Off-Page SEO?

Off-page SEO refers to the process of building links and sending signals to search engines so they can determine whether your website is high quality and useful.

Promoting your website outside your website's boundaries falls under this category.

Why is on-page SEO important?

On-page SEO helps search engines understand your content's intent by providing them with a variety of signals.

Search engines try to associate web pages with the keywords and search terms users type into search boxes as part of their indexing and ranking processes.

By using on-page SEO elements, you can tell them which keywords you want them to rank for.

In addition, it is referred to as 'on-page' optimization since any changes made to a webpage contribute to a better user experience.

Optimizing your website for search engines is a subset of SEO. Check out the diagram below to see how On-Page SEO is intertwined with technical SEO and Off-Page SEO.

In general, SEO refers to all the steps you need to take in order to improve the ranking position of your website in the top search engines.

Optimizing your website for crawling and indexing is part of technical SEO. On-page SEO refers to the optimization settings you can apply to your web pages (that's on-page SEO) and off-page SEO refers to the optimization you can use beyond the confines of your website.

Techniques for boosting rankings using on-page SEO

Now that we know the theory behind SEO and the importance of on-page SEO, let's move on to the practical part.

Despite the fact that there are more than 11 on-page SEO techniques, these 11 are the most effective techniques you can apply to your website today and boost your rankings.

The following are all on-page SEO techniques:

1. Publish high-quality content

2. Optimize page titles and meta descriptions

3. Optimize page content

4. Headings and content formatting

5. SEO Images and other multimedia elements

6. URL optimization

7. Internal links

8. External links

9. Page loading speed

10. Mobile-friendliness

11. Comments and on-page SEO